Question 1

What campaign types does Google Ads offer?

Accepted Answer

Google Ads supports Search, Display, Video (YouTube), Shopping, App, Performance Max, Demand Gen, and Local campaigns. Choose based on your goal: Search for intent, Display/Video for awareness, Shopping for e-commerce, and Performance Max to run across all inventory with one campaign.

Question 2

What is the minimum daily budget for a Google Ads campaign?

Accepted Answer

There's no hard minimum, but Google can spend up to 2x your daily budget on high-traffic days and averages out to your monthly cap (daily x 30.4). For meaningful data, aim for at least 10x your target CPA per day.

Question 3

How do I structure account, campaigns, and ad groups?

Accepted Answer

Use one account per business, campaigns by goal/budget/geo, and ad groups by tightly themed keyword clusters (SKAGs or STAGs). Keep 1-3 ad groups per campaign when starting; let Smart Bidding handle granularity beyond that.

Question 4

Should I separate Search and Display in the same campaign?

Accepted Answer

No. Always uncheck the Display Network on Search campaigns. The two networks have different intent, CTRs, and CPCs, and mixing them ruins reporting and bidding signals.

Question 5

What is Performance Max and when should I use it?

Accepted Answer

Performance Max (PMax) is a goal-based campaign that runs across Search, Display, YouTube, Gmail, Discover, and Maps using one asset group. Use it for e-commerce with a product feed, or for lead-gen once you have steady conversion data.

Question 6

What is the difference between Standard and Accelerated delivery?

Accepted Answer

Standard spreads spend evenly throughout the day; Accelerated spends as fast as possible. Accelerated is only available on a few campaign types now (Shopping, Hotel) - Standard is the default and recommended.

Question 7

Can I run ads in multiple languages in one campaign?

Accepted Answer

Yes, but the language setting only filters by user's Google interface language - it doesn't translate ads. Create one campaign per ad language for clean targeting and reporting.

Question 8

What are campaign experiments?

Accepted Answer

Drafts and Experiments let you A/B test campaign-level changes (bid strategy, structure) by splitting traffic. Use them to validate big changes before rolling out account-wide.

Question 9

Should I use shared budgets?

Accepted Answer

Use shared budgets when several campaigns target the same goal and you want Google to allocate spend to the best performer. Avoid them when each campaign needs its own guaranteed minimum.

Question 10

How do location targeting options work?

Accepted Answer

Choose 'Presence' (people in the location) for local businesses, or 'Presence or Interest' (default) for broader reach. 'Interest' alone targets people researching the area - useful for travel.

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