Home
Facebook / Meta Ads
Audiences
Back to library
Facebook / Meta Ads
Audiences
Audiences
27 questions in Facebook / Meta Ads
How do I know if my Meta audience is too narrow or too broad, and what should I change first?
What audience settings work best for Meta Ads lead generation campaigns targeting high-quality leads instead of cheap form fills?
How do I exclude existing customers from Meta Ads audiences without hurting scale too much?
Should I use lookalike audiences or broad targeting for Meta Ads in 2026, and how do I decide?
What is the best way to set up retargeting audiences in Meta Ads now that GA4 and Meta pixel data are both available?
How should I build a prospecting audience in Meta Ads for a 2026 Advantage+ Shopping campaign without over-relying on interest targeting?
Truths about facebook ads from a low spender
After ten years on the platform, here's my theory.
Meta ad efficiency collapsing
I’ve Spent $100 MM+ on Meta Ads: Here’s the 3‑Step Framework That Still Works in 2025
Turn off your Advantage+ audiences immediately!
Anyone else seeing a complete collapse in sales and traffic quality from Facebook since mid-February?
Inside a $4.1M Facebook Ad Account (Here’s What’s Working)
Complete Guide to Testing Meta Ads in 2025 (Save This)
What's the difference between Core, Custom, and Lookalike audiences?
How large should my Lookalike source audience be?
What is a Custom Audience?
How do I exclude existing customers?
What is detailed targeting expansion?
Should I use interest targeting in 2026?
What's the difference between 1% and 10% Lookalikes?
Can I target people who follow my competitor?
What is Customer File matching rate?
Should I stack multiple lookalikes?
What is engagement-based custom audience?
What is Value Optimization?
How do I build a high-quality lookalike?