How can automated rules be used to prevent budget waste on underperforming keywords?

Automated rules can be configured to pause keywords that reach a specific click threshold without generating a conversion. These rules should typically be set to run daily using a 30-day lookback window to ensure data significance.

Go deeper

Want the full playbook? Read Google Ads in 2026: Campaign Choices and Launch Blueprint — A practical Google Ads guide for 2026: campaign formats, setup steps, budget rules, keyword strategy, and the mistakes that waste spend.