How did iOS 14 affect Meta Ads?

ATT lets iOS users opt out of tracking; opted-out users don't share IDFA. Result: smaller signal, more modeled conversions, narrower attribution windows, and a max of 8 AEM events per domain.

Go deeper

Want the full playbook? Read Using Claude Cowork to Manage Google and Meta Ads — A practical guide to setting up Claude Cowork for Google Ads, what it can handle, where it falls short, and the prompts and workflows worth using.