How do I build a useful Google Ads report?

Start with goal: efficiency (CPA/ROAS), volume (conversions/impr share), or trend (week-over-week). Add segmentation (device, network, time) and download to Looker Studio for stakeholder-friendly views.

Go deeper

Want the full playbook? Read Clawdbot for Google Ads: Setup, Access, and Best Uses — A practical walkthrough for installing Clawdbot, connecting Google Ads, and using it for reporting, analysis, and routine account work.