Google Ads
Account Management
How do I link Google Analytics 4?
In Google Ads, go to Tools > Linked accounts > Google Analytics (GA4). You need Edit access in both. Linking enables conversion import, audience sharing, and cross-tool reporting.
Go deeper
Want the full playbook? Read Google Ads Keyword Playbook for 2026 — A practical guide to keyword research, match types, account structure, negatives, optimization, and AI-assisted management for Google Ads in 2026.