How do I scale without breaking the algorithm?

Raise budget by 15-20% every 2-3 days, duplicate top ads into ASC, broaden audiences, add fresh creative, and avoid editing during Learning. Drop budget instead of pausing during dips.

Go deeper

Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.