How do I target YouTube ads?

Combine audience signals (in-market, affinity, custom, remarketing) with content signals (topics, placements, keywords). Custom segments based on Google search behavior work best for intent.

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Want the full playbook? Read Smarter Google Ads for Local Services in 2026 — A practical playbook for local service companies using Google Ads in 2026 with AI, Local Services Ads, Search, and Performance Max.