How does LinkedIn compare to Google Ads?

The two platforms serve different purposes. Google Ads captures existing demand. People search because they're already looking for a solution. LinkedIn Ads creates demand by placing your offer in front of professionals who may not yet be actively searching. For example: A Google search for "CRM software" shows immediate buying intent. A LinkedIn campaign targeting Sales Directors introduces your CRM before they even begin researching vendors. Many successful B2B companies use both platforms together.