Meta Ads
Creative
How long should a video ad be?
Hook in the first 3 seconds. For prospecting, 6-15s. For consideration/educational, up to 30s. Always design for sound-off with captions, and end with a clear CTA.
Go deeper
Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.