Should I duplicate winning ads to scale?

Duplication can briefly help but often cannibalizes. Prefer raising the existing ad set's budget by 20% every few days, or moving to Advantage+ Shopping for scale.

Go deeper

Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.