Google Ads
Ad Copy
What are responsive search ads (RSAs)?
RSAs let you provide up to 15 headlines and 4 descriptions; Google assembles combinations and serves the best per query. They've replaced expanded text ads as the only Search ad format.
Go deeper
Want the full playbook? Read Smarter Google Ads for Local Services in 2026 — A practical playbook for local service companies using Google Ads in 2026 with AI, Local Services Ads, Search, and Performance Max.