What campaign objectives does Meta Ads offer?

Meta groups objectives into Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. Pick the one that matches the action you want optimized; the objective drives both auction delivery and available optimization events.

Go deeper

Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.