What campaign types are available in Google Ads?

Google currently offers several campaign types: Search Campaigns Show text ads on Google Search. Performance Max Uses AI to advertise across all Google properties from a single campaign. Shopping Campaigns Promote physical products using Merchant Center. Demand Gen Displays visual ads on YouTube, Discover, and Gmail. Display Campaigns Banner advertising across Google's Display Network. Video Campaigns YouTube advertising. App Campaigns Promote mobile applications. Choosing the correct campaign type depends entirely on your business goals rather than which format is newest.