Meta Ads
Budgets
What happens to ad sets that use the Instant Articles placement after its retirement?
Meta discontinued the Instant Articles ad placement in mid-April 2023. Any ad sets utilizing only this placement were paused, while sets using multiple placements were automatically updated to exclude it.
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Want the full playbook? Read Beginner’s Playbook for Planning Google Ads Spend in 2026 — A practical guide to setting Google Ads budgets in 2026, with formulas, benchmarks, bidding advice, and the mistakes that waste spend.