What is a Manager Account (MCC)?

An umbrella account that links multiple Google Ads accounts for centralized billing, reporting, and access. Free to create; required for agencies and recommended for any business with 2+ accounts.

Go deeper

Want the full playbook? Read Google Ads Keyword Playbook for 2026 — A practical guide to keyword research, match types, account structure, negatives, optimization, and AI-assisted management for Google Ads in 2026.