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Creative
What is a 'scroll stopper'?
The first 1-3 seconds of a video designed to interrupt scroll: a bold visual, a question, a pattern break, a familiar face. Without it, the rest of the ad doesn't matter.
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Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.