Google Ads
Shopping & Feeds
What is a supplemental feed?
A secondary feed that overrides or adds attributes (custom labels, titles) to your primary feed without editing the source. Use it to test title changes or add segmentation.
Go deeper
Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.