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B2B Strategy
What is Account-Based Marketing (ABM)?
Account-Based Marketing focuses on targeting specific companies instead of broad audiences.
Rather than advertising to "Marketing Managers," an ABM campaign might target only:
- Microsoft
- Salesforce
- Adobe
- Oracle
- IBM
LinkedIn is considered one of the strongest ABM advertising platforms because advertisers can upload company lists and reach decision-makers within those organizations.
Go deeper
Want the full playbook? Read How B2B Teams Should Run Google Ads With AI in 2026 — A strong B2B Google Ads setup now depends on CRM feedback, smarter bidding, and careful automation. Here’s how to wire the account for better lead quality and pipeline results.