Meta Ads
Campaign Setup
What is CBO vs ABO?
Campaign Budget Optimization (CBO/Advantage Campaign Budget) sets one budget at the campaign level; Meta distributes to top ad sets. ABO sets budget per ad set. CBO is better for scaling; ABO is better for testing audiences with equal spend.
Go deeper
Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.