Google Ads
Metrics & Measurement
What is CPC?
CPC stands for Cost Per Click.
It's the amount you pay when someone clicks your advertisement.
Google uses a second-price auction, meaning you usually pay just enough to beat the advertiser below you rather than your maximum bid.
Reducing CPC isn't always beneficial.
Paying $12 per click that generates profitable customers is better than paying $2 for unqualified traffic.
Go deeper
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