Google Ads
Metrics & Measurement
What is CPM?
CPM means Cost Per 1,000 Impressions.
Instead of paying for clicks, advertisers pay for visibility.
CPM bidding is commonly used in:
- Display campaigns
- YouTube campaigns
- Demand Gen
- Brand awareness campaigns
Businesses focused on awareness often prioritize CPM, while lead generation advertisers typically focus on CPC or CPA.
Go deeper
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