What is dynamic keyword insertion (DKI)?

DKI inserts the user's search query into your ad headline using {Keyword:default}. Useful for catalogs, risky for brand voice and policy. Always provide a safe default text.

Go deeper

Want the full playbook? Read Google Ads Keyword Playbook for 2026 — A practical guide to keyword research, match types, account structure, negatives, optimization, and AI-assisted management for Google Ads in 2026.