What is Google Consent Mode v2?

Consent Mode v2 lets your tags adjust behavior based on user consent (granted/denied) and is required for ads measurement on EEA traffic. It enables modeled conversions when consent is denied.

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Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.