What is GTM server-side tagging?

Run Google Tag Manager on your own server to fire tags server-side - improves load speed, extends cookie lifetimes, and increases CAPI/enhanced conversion match rates.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.