What is Limited Data Use?

A pixel/CAPI flag for California (CCPA) and other regions that restricts how Meta uses event data when the user has opted out of personalized ads. Set it server-side via CAPI.

Go deeper

Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.