Reddit
Targeting
What is Matched Audiences?
Matched Audiences is LinkedIn's audience-building feature.
It allows advertisers to target users based on:
• Website visitors
• Customer email lists
• Company lists
• Contact lists
• Retargeting audiences
Matched Audiences is commonly used for remarketing, upselling existing customers, excluding current clients, or running account-based marketing (ABM) campaigns.
Go deeper
Want the full playbook? Read Beginner’s Playbook for Google Ads Audiences — Keywords matter, but they’re only part of the picture. This guide explains the 8 main Google Ads audience types, when to use them, and how to launch them without cluttering your account.