Meta Ads
Campaign Setup
What is Meta's learning phase?
Each ad set must hit ~50 optimization events within 7 days to exit Learning. During Learning, performance is unstable and CPA is higher. Avoid significant edits or budget changes.
Go deeper
Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.