Google Ads
Audiences
What is remarketing vs RLSA?
Remarketing shows ads to past visitors on Display/YouTube. RLSA (Remarketing Lists for Search Ads) bids differently on past visitors when they search on Google. RLSA needs 1,000+ list members.
Go deeper
Want the full playbook? Read Beginner’s Playbook for Google Ads Audiences — Keywords matter, but they’re only part of the picture. This guide explains the 8 main Google Ads audience types, when to use them, and how to launch them without cluttering your account.