What is the difference between GA4 and Google Ads conversions?

GA4 measures the whole user journey across sources; Google Ads conversions measure ads-attributed actions. Import GA4 events into Ads when you need cross-channel attribution, but pick one source of truth per action.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.