Meta Ads
Reporting
What metrics matter most on Meta?
CPA / ROAS, CPM, CTR (link), Hook Rate (3s video views / impressions), Hold Rate (15s/3s), Frequency, and Cost per add-to-cart. Vanity metrics (likes, reach alone) don't predict performance.
Go deeper
Want the full playbook? Read Beginner’s Guide to Google Ads Numbers That Matter in 2026 — Learn the Google Ads metrics and KPIs that actually guide better decisions, from impressions and CTR to CPA, ROAS, Quality Score, and impression share.