Meta Ads
Strategy
When should I kill an ad?
After 3-5 days at sufficient spend (~3-5x target CPA) with no conversions, or after a clear downward trend over a week. Don't kill in Learning unless wildly off.
Go deeper
Want the full playbook? Read Google Ads in 2026: Campaign Choices and Launch Blueprint — A practical Google Ads guide for 2026: campaign formats, setup steps, budget rules, keyword strategy, and the mistakes that waste spend.