Which campaign objective should I choose?

Always choose the objective that matches your business goal. • Brand Awareness — best when introducing a new company or product. • Website Visits — ideal for driving traffic to blogs, product pages, or landing pages. • Engagement — optimized for likes, comments, follows, and shares. • Video Views — designed to maximize completed video plays. • Lead Generation — uses LinkedIn Lead Gen Forms to collect information without leaving the platform. • Website Conversions — optimizes delivery toward users most likely to convert on your website. Avoid choosing objectives based solely on cheaper CPCs. LinkedIn's algorithm optimizes differently depending on the selected objective.