Google Ads
Quality & Performance
Why is my CTR low?
Common causes: weak ad copy, missing keyword in headline, irrelevant search terms (broad match), poor extensions, low ad position, or strong competitors. Test new RSAs and review search terms.
Go deeper
Want the full playbook? Read Raise Google Ads Quality Score Faster With Smarter Automation — A low Quality Score drives up CPC and hurts visibility. Here’s what causes it, how automation speeds fixes, and the most common mistakes to avoid.