Can I schedule ads to run only at certain hours?

Yes, but only with lifetime budgets, not daily. Set the schedule at the ad set level. Useful for time-sensitive offers or call-driving businesses with limited support hours.

Go deeper

Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.