Should I run ads through Instagram or Meta Ads Manager?

Always Meta Ads Manager. Boosting from the Instagram app is the same auction but with fewer controls, no proper conversion optimization, and worse reporting.

Go deeper

Want the full playbook? Read Google Ads PPC Playbook for 2026 — A practical guide to Google Ads PPC in 2026: how auctions work, which campaign types to run, when to automate, and how to improve ROI.