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Account Strategy
How can a simplified account structure improve performance for smaller brands?
Single-campaign structures using broad targeting and high-quality photography often outperform complex setups involving multiple lookalike audiences and exclusions. Offers like a "free gift with purchase" can also drive higher conversion rates than standard percentage-based discounts.
Go deeper
Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.