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What should advertisers do when they suspect platform-wide performance issues are impacting their results?
Technical performance issues and perceived algorithm inconsistencies are common challenges, but solutions usually lie in internal optimizations rather than legal or collective action. Focus on adapting creative and offer strategies to current platform behaviors.
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Want the full playbook? Read Performance Max Playbook for 2026 — A practical guide to Performance Max setup, structure, audience signals, creative, bidding, and common mistakes across every Google channel.