How do bid adjustments work with Smart Bidding?

Most bid adjustments (device, location, audience) are ignored by Smart Bidding because the algorithm sets bids per auction. Manual CPC still respects them. Device adjustments of -100% still exclude devices everywhere.

Go deeper

Want the full playbook? Read Taming Broad Match in Google Ads With Smarter Automation — Broad match can unlock reach or burn budget. Here’s how to rein it in with Smart Bidding, negatives, audience signals, and careful use of AI Max.