What is portfolio bidding?

Portfolio bid strategies apply one Smart Bidding goal across multiple campaigns sharing a budget or target. Use them to pool data for low-volume campaigns.

Go deeper

Want the full playbook? Read Google Ads Playbook for 2026: Setup, Bidding, and Scaling — A practical guide to launching and improving Google Ads in 2026, from campaign setup and tracking to bidding, automation, and common mistakes.