Google Ads
Shopping & Feeds
How do I exclude products from Shopping?
Use the 'excluded' value in the feed, set a custom label and add it as a negative in the campaign, or use Merchant Center supplemental feeds. PMax respects feed-level exclusions.
Go deeper
Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.