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Shopping & Feeds
Should I use Performance Max or Standard Shopping?
PMax usually wins on reach and ROAS once you have conversion volume. Standard Shopping gives you more control over queries and bids - use it for high-margin SKUs you want to manage manually.
Go deeper
Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.