Meta Ads
Strategy
How do I prepare for BFCM on Meta?
Start retargeting pools 30+ days out, warm Advantage+ Shopping with steady spend, pre-approve creatives, raise budgets gradually (not 5x overnight), and prepare offer-led creative variants for each phase (warm-up, sale, last chance).
Go deeper
Want the full playbook? Read Using Claude Cowork to Manage Google and Meta Ads — A practical guide to setting up Claude Cowork for Google Ads, what it can handle, where it falls short, and the prompts and workflows worth using.