How much budget do I need to start on Meta?

Aim for at least 10x your target CPA per day per ad set to escape Learning - e.g., $50/day for a $5 CPA. Sub-$20/day campaigns rarely exit Learning.

Go deeper

Want the full playbook? Read Google Ads in 2026: Campaign Choices and Launch Blueprint — A practical Google Ads guide for 2026: campaign formats, setup steps, budget rules, keyword strategy, and the mistakes that waste spend.