Google Ads
Ad Copy
How do I write a high-CTR Search ad?
Lead with the keyword, include a clear benefit and offer, add proof (ratings, years), and a specific CTA. Use all 15 RSA headlines and at least 4 distinct descriptions.
Go deeper
Want the full playbook? Read Smarter Google Ads for Local Services in 2026 — A practical playbook for local service companies using Google Ads in 2026 with AI, Local Services Ads, Search, and Performance Max.