How much do LinkedIn Ads cost?

There isn't a fixed price. Your costs depend on audience competition, country, industry, campaign objective, ad relevance, bid strategy, and seasonality. Typical benchmarks look like this: • CPC: $5–15+ • CPM: $30–100+ • Lead Generation CPL: $50–300+ • Enterprise software CPL: $300–700+ Finance, cybersecurity, AI, legal, and enterprise SaaS usually have the highest costs because many companies compete for the same executives. Instead of trying to reduce CPC at all costs, focus on improving conversion rates and lead quality.