Is Google Ads worth it?

For most businesses with a proven product or service, yes. Google Ads captures existing demand instead of creating it. Someone searching for: - Emergency plumber - CRM software - Personal injury lawyer - AI writing tool already has buying intent. This makes Google Search one of the highest-converting advertising channels available. However, Google Ads isn't automatically profitable. Success depends on: - Proper keyword selection - Effective account structure - High-quality landing pages - Conversion tracking - Continuous optimization Businesses with strong customer lifetime values typically see the greatest return because they can afford higher acquisition costs.