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Retargeting
Should I advertise to cold audiences first?
Usually, yes.
Every successful retargeting campaign depends on building an initial audience.
Without prospecting campaigns, your remarketing audiences remain small.
A healthy LinkedIn funnel often looks like this:
- Prospecting
- Content engagement
- Website retargeting
- Demo campaigns
- Customer nurturing
Each stage supports the next.
Go deeper
Want the full playbook? Read Beginner’s Playbook for Google Ads Audiences — Keywords matter, but they’re only part of the picture. This guide explains the 8 main Google Ads audience types, when to use them, and how to launch them without cluttering your account.