Reddit
Optimization
Should I optimize every day?
No.
Checking campaigns daily is fine.
Changing campaigns daily usually isn't.
Frequent edits prevent the algorithm from stabilizing and make it difficult to determine what actually caused performance changes.
Instead:
- Monitor daily.
- Optimize weekly.
- Review broader trends monthly.
Consistency almost always beats constant tweaking.
Go deeper
Want the full playbook? Read Google Ads Keyword Playbook for 2026 — A practical guide to keyword research, match types, account structure, negatives, optimization, and AI-assisted management for Google Ads in 2026.