Do I need an Instagram account to run IG ads?

No - you can run as the Facebook Page. But linking a real IG account adds social proof, comments, and a follow path. Highly recommended.

Go deeper

Want the full playbook? Read Free Google Ads Account Review: Tools, Workflow, and 12 Critical Checks — A good Google Ads audit finds the small leaks that drain budget. Here’s what free tools can show, how to review an account, and the 12 checks that matter most.